Friday, 04 September 2020 09:12

Name change for Deloraine Nygard park

Eighteen years ago, on June 22, 2002, Peter Nygard (middle) cuts the ribbon at Nygard Park in Deloraine, flanked by Deloraine Chamber of Commerce President Dorothy Brown and Deloraine Economic Development Office Grant Cassils. The park was officially opened at the ceremony, with the day also including a parade and fashion show. Nygard had lived in Deloraine as a child before becoming a fashion icon. The community is renaming the area Prairie Sentinel Park in response to the controversies involving Nygard. Eighteen years ago, on June 22, 2002, Peter Nygard (middle) cuts the ribbon at Nygard Park in Deloraine, flanked by Deloraine Chamber of Commerce President Dorothy Brown and Deloraine Economic Development Office Grant Cassils. The park was officially opened at the ceremony, with the day also including a parade and fashion show. Nygard had lived in Deloraine as a child before becoming a fashion icon. The community is renaming the area Prairie Sentinel Park in response to the controversies involving Nygard.

Deloraine-Winchester is putting any controversy in the past and looking at a new future when it comes to their popular park.
A decision was made earlier this year to take the Nygard out of Nygard Park. The destination point has become a little too tied to its now questionable namesake and so local council and community has decided to move forward into a new era.
“We have probably been communicating about this for about a year,” explained Deloraine-Winchester Reeve Gord Weidenhamer. “There were people who came forward concerned about the controversy and we all thought it was time for something new.”
The park was named after former Deloraine resident Peter Nygard. Nygard came with his family to Deloraine in 1952 from Finland. They only lived in the community for a short while before moving on to Winnipeg, although he would still have some ties to his old hometown. After growing up and going to university, Nygard started working in the fashion industry, eventually taking his life savings and a loan to purchase the company he was working for and changing its name to Tan Jay. He eventually became a major fashion icon, with the name Nygard being associated with numerous products and the man himself becoming one of the 70 richest Canadians. He was awarded the Queen’s Jubilee Medal in 2012.


When Deloraine was developing its international flag display, Nygard donated money and thousands of t-shirts for sale to help with the park development in the old CPR yard in the middle of town. It was named after him and he attended the grand opening in 2002, hosting a fashion show.
However, the fashion icon has often been followed by controversy. Part of this was from his business dealings and tax concerns. More serious allegations came up in 2019 and 2020 regarding sexual assault, including underage victims, and sex trafficking. He stepped down as head of Nygard International in February after the FBI and NYPD raided his New York headquarters.
Weidenhamer said they took their time, deciding what was the right move for them to make. He said council and the community did not want to get too involved in all that was going on, and made sure they had “all of their i’s dotted and t’s crossed” when it came to the legal aspects.
They were helped by a municipal policy in regards to naming rights. If donations are made, and places are named after donors, it can be revisited after 10 years. This allowed them to make the decisions they felt they had to make.
“We wanted something everyone was happy with.”
Weidenhamer said it was too bad the Nygard situation went sideways.
“It was a real rags to riches story,” he stated. “It was really good for everyone at the time. I’m really sorry to see it balloon into what it has become. It was a really good Canadian immigrant story.”
Of course, everyone wanted to keep the park up and open. Weidenhamer said council turned the issue over to the newly created Heritage Committee to come up with a new name. From this came Prairie Sentinel Park. The idea is to honour the ‘prairie sentinels’, or grain elevators, which are so much a part of rural history in Manitoba. It was an idea everyone liked.
“It is a new start and it was time for something new. It is something everyone is excited about.”
They will be taking down the old signage and removing the old literature, and be replacing them with the newer versions. Apart from the existing flags of the world, they will be trying to connect the park with the history of the area. Weidenhamer said he was not sure when it would all take place, but likely would be planned over the winter and developed in the spring.
He added a big takeaway for their community and others is to make sure there is always a time limit placed on naming rights, so they can deal with any situation that comes up. Right now, Deloraine-Winchester is looking forward to moving forward to the future.
“To be quite honest, we just want to put a positive spin on this,” the reeve explained. “We want to be positive and have a fresh start, to put the past in the past.”

by PAUL RAYNER, Recorder staff

Read 152 times Last modified on Friday, 04 September 2020 09:17